eCommerce Mobile Website User Testing


Doris Leslie Blauis is one of the oldest and the most prominent rug seller in New York City.

UT collaborated with “Doris Leslie Blau” to understand buyers’ perceptions on the mobile platform. Simulation testing was conducted, and perceptions, navigation, and trips were tested to gain real insights from NYC users.

eCommerce Mobile Website User Testing
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Usability Testing Report

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Key Learnings…

‘Doris Leslie Blau’ learned about the culturally diverse consumer behavior in NYC, which was different from other parts of the world where they operate. It also helped in improving the user conversions and brand loyalty by creating superior experiences.

Right from the first session, efforts will pay off with important insights for necessary improvements. By choosing the right approach, any business can take advantage of the potential of usability testing.

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