eCommerce Mobile Website User Testing

UNDERSTANDING BUYER PERCEPTION

Doris Leslie Blauis is one of the oldest and the most prominent rug seller in New York City.

UT collaborated with “Doris Leslie Blau” to understand buyers’ perceptions on the mobile platform. Simulation testing was conducted, and perceptions, navigation, and trips were tested to gain real insights from NYC users.

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Usability Testing Report

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Key Learnings…

‘Doris Leslie Blau’ learned about the culturally diverse consumer behavior in NYC, which was different from other parts of the world where they operate. It also helped in improving the user conversions and brand loyalty by creating superior experiences.

Right from the first session, efforts will pay off with important insights for necessary improvements. By choosing the right approach, any business can take advantage of the potential of usability testing.

See Our Other Work

eHeat Usability Testing

At UT we were tasked to conduct user research on various digital assets for “eHeat” that cater to their ecosystem of consumers, architects, dealers, etc. We identified friction points on multiple UX parameters and provided solutions to improve user experiences.

iSpec DMS- Enterprise Doc Management App

We helped customize “iSpec DMS” a document management app for enterprises and companies. We did usability testing and auditing to gain insight into their user requirements.