UI/UX Design
We prepare the most popular used cases for efficient UX design and product creation. We create best-in-class digital communications and excellent user experiences to help our customers transform their business.
Our Capabilities
We know your app is great but when you have a digital product, it is important to know where it stands among users. We help you answer any and all of your app development questions.
Our services include:
- User research
- UX Auditing
- Usability testing
- UX/UI Design
- Website production
- Visual identity
- Design system
- Analysis and improvement
- Custom software development
- UX Design Consulting
- Rapid prototyping
- Product strategy consulting
- Web development
- iOS app development
- Native mobile app development
UX vs UI Design
Although they fall under the same umbrella in web design, user experience (UX) and user interface (UI) are two terms that are often used interchangeably despite their different purposes and definitions.
User Experience (UX) refers to the journey of a user while interacting with a product or service. On the other hand, UI design refers to the actual interface with which users engage.
In Usability testing, after understanding the core functionality, we use user stories to hone in on what matters and cut the fluff distracting the user experience.
How can we help you?
Design a new product or service
Before starting, we do market and user research, product conception, rapid prototyping, and usability testing to create a better product and flawless user experience.
Improve or redesign existing product
Do you want to improve your product and boost your sale for your online business? We evaluate the current UX design and define the core areas where improvement is necessary. We review product metrics and conduct user research and UX audits. We work closely with your team to improve your digital product by making it consistent, scalable, and robust.
Website / Mobile app development
We design responsive digital products and develop websites and apps for our clients. We create seamless products for a great user experience to empower brands and make more engagement with its users. Our past services were for marketing websites, corporate business, and e-commerce portals.
Our UI/UX Approach
1. Research
Every project starts with research. Depending on the needs of a project, we combine various methods such as user interviews, competition analysis, desk research, and market observation. In this way, we obtain information about the needs of the business and the users.
2. User flows
With all the insights from the research, we create detailed user flows that show step-by-step how users will use each function and feature. This gives us the power of fast iterations and a clear product picture from a bird’s eye view.
3. Product concept
To get the look and feel of a product, we create a product concept. We iterate over the essential part of the product to agree on UX strategy, visual design, layout, and general look and feel.
4. Complete design and prototype
After agreeing on a product concept, we design all the functionality we previously identified with user flows that feel and function as the final product while creating a fully functional prototype.
5. Design system
Our team builds a robust and scalable design system that is the backbone of the entire product throughout the entire project. This gives product uniformity, speeds up the development process, and makes scale predictable and straightforward.
6. Validation and testing
Testing design prototypes with people and collecting feedback on the early stages of product development helps us create products that people want. Depending on the needs of the project we use one or mix them – moderate or inconsistent usability testing, AB testing, and field studies.
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