User Research

User research is a research study of your target audience and user interactions to guide the functionality and design of your app or website. With this research and data, we identify and resolve the right problems for the overall user experience.

Deliverables

Research Plan

We craft a customized research plan for questions to ask and how we’ll find the answers.

Research Report

We compile key insights from both a holistic and research-methodology-specific perspective.

Research Guides

We create research guides for each primary and secondary research method.

Solution Recommendations

We provide a list of improved solutions and recommendations for your product.

User Research Process

Discovery & Understanding

User interviews
(structured, unstructured)

Surveys

Insight & Analysis

Use observation of similar products

Competitive analysis

Industry insights

User Segmentation

Synthesized brand guide based on findings
(quantitative, qualitative)

Synthesis & Roadmaps

Usability testing
(moderated and unmoderated)

Use Analytics

A/B testing

User interviews
(structured, unstructured)

UX Research Best Practices

Always have a cohesive strategy for research, but keep plans flexible. An insightful research hinges on a willingness to divert from the plan.
Be creative: Unique situations deserve unique perspectives.
Research approaches with constant curiosity.
Research should be a continuous process – not just a one-and-done.

Our Work

Smart Tipping A/B testing

eHeat Usability Testing

FAQs

How does usability testing support user research?

Usability testing allows researchers to discover any problems with the user experience in their product, decide how to fix these problems, and determine whether the product is usable enough or not

Is usability testing User research?

User research and usability testing provide different values in the UX design process. User research gives you a deeper understanding of the needs and behaviors of users. Usability testing helps you find issues in usability within your design that you don't expect.

How many tests users/participants are needed in a usability study?

Generally, five participants or test users are required in usability testing but some tests need more or fewer participants.

What is the key to user research?

User research requires understanding and evaluating the expectations of users and consumers to create a pattern of their demands and expectations to meet their needs. Surveys are key to user research.

What are user research techniques?

Common UX research methods are surveys, user interviews, card sorting, usability testing, tree testing, field studies, and more. To choose the right UX research methodology for your product, you must first understand the problem you are trying to solve and what data you want to collect to solve the problem.